Search Engine Ranking Factors

Every website need to be optimized to get good search engine rank. Almost everyone knows that Google uses some algorithms to rank a website in search engine, here you can find Some Major search engine factors that will impact on search rankings.

Domain Factors

You’re domain also impact on search engine rankings

i.    Domain Name

Name of the domain and Length of a domain also one of the important factor for SEO Rankings, keep it as medium length and it must appropriate to your industry.

ii.    Domain Age

The age of a domain also impact on SEO Rankings, but it not a very much important and the key words in your domain name will highly impact on search engine rankings.

iii.    Domain Extension

Are you targeting global or local market? It’s also important, if you are targeting local markets it preferable extension with specified country like [.us, .uk, .in and .co, etc…]

On-Page Factors

i.    Title & Meta Tags

Title and Meta tags are very important for your webpage, maintain proper page titles, Meta description and Meta keywords for each and every page of your website

ii.    Header Tags

Use the Header tags in each and every page of a website. If possible use the targeted keywords in header tags. Maintain minimum two header tags in a web page

iii.    Content

Use always fresh and unique content in a webpage. Don’t copy content from any others, because search engine will always crawl your content. If you use any copy content then mention the source from where you are copied.

iv.    URL Structure

Use the URL in proper way like try to put keywords in URL and avoid numeric and auto generated URL structure. By using keywords in URL it will increase visibility of your web page in search engine will increase.

v.    Internal Linking

Internal linking is nothing but linking your webpage with in your website it is also one of important factor in SEO On-page Optimization.

Off-Page Factors

i.    Back-link Building

Back links are the most important factor in SEO Off-Page Optimization.by increasing backlinks to your website from various websites. There are many ways to build backlinks to a website here you can find some link building ways
•    Directory Submission
•    Bookmark Submission
•    Forums Postings
•    Article Submission
•    Guest Posting
•    Press Releases
•    Image / Info-graphic Sharing
•    Video Sharing
•    PPT Sharing
•    Blogs / Pages Creating
•    Blog Commenting
•    Link Exchange

ii.    Search Engine Submission

When you make changes in website submit your website to major search engines and use pinging tools to quick index for your webpages, because search engines don’t know about your updates.

iii.    Social Media Connections 

Now a day’s social media will playing major role in search engine optimization. The web traffic coming from social media sites and followers / Connections in major social media sites allows rise up your position in search engines.

Site Level Factors

There are some site level factors are also there it’s also impact on Search engine Rankings

i.    Sitemaps

Site maps will helps to crawl and index your each and web page in search engine as quick as it possible and it’s the simple way to understand what’s going on your website.

ii.    Tools Integration

Which tools you are using like Google web master tool, Bing webmaster tools, are you verified your website by using these tools? It’s also important verified web site get chances to better optimize for search engines.

iii.    Mobile Optimization

Is your website is optimized for mobile? If it not optimised for mobile try to optimise for mobile and small screen devices because day by day searching through is mobile increased and it’s also effecting on search rankings.

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